BrokerBryant.com: April 2011

Is The Seller Doubting Your CMA? Try The Seller Participation Market Analysis.

Tutas Towne Realty, Inc

Hi folks. Have you ever had a potential Seller question your market analysis? Maybe they wondered if you cherry picked the comparables. Arrived at a lower value just so you could get the house sold and get paid sooner. You left the listing appointment wondering what you could have done differently.

Try this: Do the market analysis at the house in front of the potential Sellers. When I've done this I noticed that the Sellers were much more receptive to what I was telling them about price. It's difficult to dispute hard cold data.

What I did was...after we toured the property, and had our talk, I whipped out my laptop and logged into the MLS. Then I entered their property details and pulled up the active listings. At my first appointment there were 569 listings that showed up!!! The Seller's jaw dropped at the amount of competition he had for his property.

He could see how low the listing prices were. It was pretty dramatic.

Secondly, I pulled up the sold listings and had the Seller pick the ones that he thought were most similar to his property, not based on sold price but based on features. Then I hit the statistics button to see what the average selling prices were. Another jaw drop!!!

Then, I pretended I was a Buyer's Agent, searching for properties to show my Buyer. My goal was to make a short list of 10 properties that I would show.

Once I had this list on my screen I simply turned my computer screen around and told the Seller "This is where you property needs to be if you want Buyers to look at it".

This entire process took about 15 minutes and I have to say, it was very, very effective!!!

I think I'll call this my "Seller Participation Market Analysis".

What do you think? Is this something that will work for you?

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***I am NOT an Attorney nor do I play one on TV. Click the button below for my Bio.

The BIO for Bryant Tutas

 

 Tutas Towne Realty, Inc handles Florida real estate sales, Florida short sales, Florida strategic short sales, Florida pre-foreclosure sales, Florida foreclosures in Kissimmee Florida Short Sales, Davenport Florida Short Sales, Haines City Florida Short Sales, Poinciana Florida Short Sales, Solivita Florida Short Sales,  Orlando Florida Short Sales, Celebration Florida Short Sales, Windermere Florida Short Sales. Serving all of Polk, Osceola and Orange Counties Florida. Florida Short Sale Broker. Short Sale Florida.

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Comment balloon 69 commentsBryant Tutas • April 13 2011 06:23PM
Is The Seller Doubting Your CMA? Try The Seller Participation Market…
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Hi folks Have you ever had a potential Seller question your market analysis? Maybe they wondered if you cherry picked the comparables. Arrived at a lower value just so you could get the house sold and get paid sooner. You left the listing… more